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CHAPTER: Assessing Export Readiness
2. How do I tell if I am "export ready"?
  ANSWER: The CITD Export Readiness Assessment is an interactive, diagnostic tool that can help you assess your export potential, see where you are strong or weak, and guide you on possible next steps. Export counselors can also use ERAS as a fast, user-friendly tool to "qualify" new clients for export assistance. The customized ERAS assessment is based directly on the company's answers to 23 questions about its present operations, management philosophy, and products. The questions appear in sequence, with 3-5 possible answers easily "clicked" on the screen. Once all 23 questions are answered, ERAS provides immediate feedback in the form of an export readiness "score," a detailed, point-by-point diagnosis of the company's export strengths and weaknesses in each of the 23 areas, and suggested steps to build on its strengths and overcome any weaknesses.


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