Exporting Basics
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This practical guide to exporting is for new and less experienced exporters. It starts with the initial question -- "Is Exporting for Me?" - and moves on to the fundamentals, procedures and available tools for "Developing Overseas Markets" and "Making Export Sales".
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| Contents |
| 2. Developing Overseas Markets is aimed at export-ready companies seeking new or additional markets and customers. It gives 5 key steps to (1) plan for export; (2) identify and select promising markets; (3) determine entry strategies for each market; (4) increase market exposure abroad; and (5) find interested and qualified overseas buyers and distributors. |
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Develop Export Market Plan |
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- Develop Export Market Plan
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Identify / Select Target Markets |
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- Market Selection Criteria
- Market Potential Matrix
- Sources of Market Potential Data
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Determine Market Entry Strategies |
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- Distribution Strategy
- Promotion Strategy
- Pricing Strategy
- Localization Strategy
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Increase Market Exposure Abroad |
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- Broadcast Promotion
- Targeted Promotion
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Find Overseas Buyers and Distributors |
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- Find Potential Buyers
- Find Potential Agents/Distributors
- Contact and Screen Prospective Reps
- Select and Appoint the Best Reps
- Support Your Overseas Reps
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