Exporting Basics
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This practical guide to exporting is for new and less experienced exporters. It starts with the initial question -- "Is Exporting for Me?" - and moves on to the fundamentals, procedures and available tools for "Developing Overseas Markets" and "Making Export Sales".
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| Contents |
| 1. Is Exporting for me? is aimed at non-exporting companies thinking about exporting. It deals with the fundamentals of exporting, how to get started, and where to go for help. It compares exporting to domestic marketing, explores reasons why more companies don't export, explains what it takes to export, and discusses benefits, costs and risks of exporting. |
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What Is Exporting? |
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- Similarities to Domestic Selling
- Dissimilarities
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Export Prerequisites |
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- Management Commitment
- Competitive Product
- Adequate Resources
- Sound Marketing Methodology
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Myths About Exporting |
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- I'm Too Small to Export
- I Can't Afford to Export
- I Can't Compete Overseas
- Exporting is Too Risky
- Exporting Is too Complicated
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Benefits of Exporting |
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- Exports Increase Sales and Income
- Exports Diversify Market Risk; Offset Lags in Domestic Demand
- Exports Extend Product Life Cycles
- Exports Use Idle Capacity; Reduce Unit Costs
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Costs of Exporting |
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- Office Set-Up
- Personnel
- Equipment and Supplies
- Postage and Communications
- Market Research & Planning
- Advertising & Sales Promotion
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Risks of Exporting: How Can I Reduce Them? |
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- Self-Inflicted Risks
- Financial Risks
- Business Risks
- Legal Risks
- Political Risks
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Assess Your Export Potential |
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- Export Readiness Indicators
- Export Demand Indicators
- Export Competitiveness Indicators
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