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Exporting Basics Appendix

INDEX CHAPTER
APPENDIX: Market Potential Matrix Worksheet

Selection Criteria

1 2 3 4 5 6 7 8 9 10 11
Australia
Austria
Belgium
Brazil
Canada
Denmark
France
Germany
Hong Kong
Hungary
India
Israel
Italy
Japan
Korea
Mexico
Netherlands
Russia
Singapore
Spain
Sweden
Switzerland
Taiwan
Thailand
UK

Key: Columns/Criteria

1. Largest export markets, latest year
2. Fastest growing export markets, past 3 yrs
3. Fastest growing export markets, latest year
4. Largest importing countries, latest year
5. Fastest growing importing countries, past 3 yrs
6. Fastest growing importing countries, latest year
7. Strong share of import market, latest year
8. Limited competition from local producers
9. High receptivity to products from your country
10. No significant market barriers
INDEX CHAPTER

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