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Exporting Basics Appendix
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APPENDIX: Market Potential Matrix Worksheet |
Selection Criteria
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Australia |
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Austria |
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Belgium |
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Brazil |
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Canada |
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Denmark |
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France |
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Germany |
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Hong Kong |
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Hungary |
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India |
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Israel |
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Italy |
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Japan |
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Korea |
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Mexico |
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Netherlands |
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Russia |
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Singapore |
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Spain |
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Sweden |
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Switzerland |
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Taiwan |
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Thailand |
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UK |
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Key: Columns/Criteria1. Largest export markets, latest year
2. Fastest growing export markets, past 3 yrs
3. Fastest growing export markets, latest year
4. Largest importing countries, latest year
5. Fastest growing importing countries, past 3 yrs
6. Fastest growing importing countries, latest year
7. Strong share of import market, latest year
8. Limited competition from local producers
9. High receptivity to products from your country
10. No significant market barriers
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