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| CHAPTER: Identifying & Assessing Markets |
| 2. |
How can I identify likely users of my product in specific markets? |
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ANSWER: The "End User Analysis" section in Industry Subsector Analyses (ISAs) typically identifies and assesses the intermediate and end-use sectors that buy and ultimately use specified products in a given country, such as the manufacturing sector, utilities, hospitals, retail outlets, government agencies, and the end consumers. With this information, you can better target your marketing and sales effort in the country.
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