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CHAPTER: Market Analysis & Planning
3. Where can I find product/country research for market analysis?
  ANSWER: Industry Subsector Analyses (ISAs) provide detailed assessments of market potentials for your products in particularly promising countries. ISAs are product-and country-specific market surveys that discuss overall demand trends; best sales prospects within the subsector; key end-user segments; major competitors; and relevant business conditions, practices and market barriers. They also identify useful government and industry contacts, including importers and distributors. Country Commercial Guides (CCGs) are in-depth analyses of the business, economic and political situation in specific foreign countries and the implications for foreign traders and investors. CCGs provide extensive detail on each country's commercial environment, best export sectors, trade regulations, investment incentives, finance techniques, upcoming trade events, marketing strategies, business travel tips, etc. CCGs also list important government and trade association contacts in each country.


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