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Business Book Reviews
FOR FACULTY > Export Capacity Building > International Trade Curriculum > Business Book Reviews > Professional Development
This section allows international trade faculty, students, and practitioners to review and rate books/textbooks for instructional purposes. Commentary is encouraged by readers to provide insights as to which materials are useful, practical, and further the advancement of learning.
Book List
Global Marketing (7th Edition)
Name: Global Marketing (7th Edition) Authors: Warren J. Keegan, Mark Green Publisher: Prentice Hall Publication Date: January 30, 2012 ISBN-10: 0132719150 ISBN-13: 978-0132719155 Book Description The excitement, challenges, and controversies of global marketing. Global Marketing refle
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Import/Export: How to Take Your Business Across Borders (4th Edition)
Name: Import/Export: How to Take Your Business Across Borders (4th Edition) Authors: Carl Nelson Publisher: McGraw-Hill Publication Date: December 18, 2008 ISBN-10: 0071482555 ISBN-13: 978-0071482554 Book Description The go-to guide from an expert on international trade. Doing busines
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Incoterms® 2010 (2010 Edition)
Name: Incoterms® 2010 (2010 Edition) Authors: ICC Chamber of Commerce Publisher: International Chamber of Commerce Publication Date: October 1, 2010 ISBN-10: 9284200806 ISBN-13: 978-9284200801 Book Description Implementation Date: January 1, 2011 The first Incoterms rules were release
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International Business (9th Edition)
Name: International Business (9th Edition) Author: Charles W. L. Hill Publisher: McGraw-Hill/Irwin Publication Date: January 17, 2012 ISBN-10: 0078029244 ISBN-13: 978-0078029240 Book Description Market-defining since it was first introduced, International Business 9e by Charles W. L.
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