Name: Global Marketing (7th Edition)
Authors: Warren J. Keegan, Mark Green
Publisher: Prentice Hall
Publication Date: January 30, 2012
The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps (price, product, promotion, and place) to global marketing.
Upon completing this book, readers will be able to understand the theories of global marketing strategy.