Export Capacity Building

The United States Department of Agriculture presents A Business of Details - Exporting High Value U.S. Agricultural Products by M. Elizabeth Gray and Ellen M. Welby. The Authors are grateful to American President Lines, Ltd., Circle International, Inc., Suma Fruit International, WLH Group U.S.A., Inc., Center for Agricultural Business at CSU, Fresno, the California Agricultural Technology Institute at CSU., Fresno, J.E. Lowden & Co., and Firstar Bank for their assistance. Download Handbook in PDF.

Tropical Transport: Importing Fresh Fruit Through the Port showcases the extensive import process of bringing bananas from the growers in Latin America to your table at home. Learn about a variety of jobs in logistics created by international trade as you hear from industry professionals and their role at the Port of Hueneme.

We start with the basic question, Is Exporting for Me? We’ll cover what is exporting and how exporting compares and contrasts with your current domestic selling strategies. We’ll also discuss why you should be exporting and what the costs, risks, and benefits are. Last, we’ll explore the reasons why many companies resist exporting despite the benefits.

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In this session, you will learn if you have what it takes to be a successful exporter. We call this step an Export Readiness Assessment. If the assessment indicates that you’re not at that point yet, we’ll show you what you can do to become export ready. Topics covered in this second session include Indicators of Export Potential, Indicators of Export Readiness, and Export Readiness Assessment Tools.

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In this session we will discuss International Trade Resources in the public sector on the federal, state and local level. Our goal is to introduce you to services available to help you be more competitive in exporting.

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New exporters must initially focus on only a few markets which indicate the highest potential for a return on investment. These are called target markets. In this session we will discuss how to identify, successfully enter and develop a strategy for export markets which hold the highest potential for your products and services.

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Cultural misunderstandings can kill your business negotiations. Learn about different cultural dimensions, superstitions and proper etiquette for doing business internationally.

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In this session we will learn about U.S. export control regulations from the three main governmental enforcement agencies—the U.S. Treasury Office of Foreign Asset Controls, the U.S. Department of Commerce Bureau of Industry and Security, and the U.S. Department of State International Traffic and Arms Regulations. Best practices for trade compliance will introduce exports to how they can protect themselves from violations.

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In this session we will discuss Letters of Invitation for a B-1 Business Visitor Visa. Our goal is to explain what an invitation letter is, the information it needs to provide, and what exactly it can and cannot do in regard to facilitating the visa application process.

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In this session we will discuss Export Credit Insurance. Our goal is to explain how exporters can protect themselves against non-payment from their foreign buyer. We will review different payment mechanisms and introduce export credit insurance as a solution to lower your transaction costs while protecting your bottom line.

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In this session we will review the different types of intellectual property (IP), the different legal environments internationally, and ways to protect IP rights. Tools and resources for IP enforcement will also be addressed.

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In this session we will discuss transportation and logistics, including the different modes of shipping goods, logistics service providers, and how to secure your supply chain. Our goal is to introduce exporters to the shipping process as well as requirements to ship your products with integrity.

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