Name: Global Business Today (8th Edition)
Author: Charles W. L. Hill
Publication Date: January 16, 2013
Charles Hill’s Global Business Today, 8e has become the most widely used text in the International Business market because its:
- Current–it is comprehensive and up-to-date.
- Application Rich–it goes beyond an uncritical presentation and shallow explanation of the body of knowledge.
- Relevant–it focuses on managerial implications.
- Integrated–it maintains a tight, integrated flow between chapters, and incorporates ancillary resources that enliven the text and making it easier to teach.
In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.
Upon completing this book, readers will be able to understand the theories of political economy, international trade, economic integration, the international monetary system, and global business management.