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Beauty Industry Market Access (BIMA) Curriculum Outline

January 06, 2014
by Bronwen Madden
BIMA, Curriculum Outline
0 Comment

This five session intensive international trade and business education program is taught by leading health and beauty industry experts. BIMA participants will focus on key program principles specific to conducting business overseas, will receive bi-monthly objectives for assessing their business, and produce an executable export growth plan exclusive  to their business. Participants will also have access to upcoming trade missions to the world’s largest, emerging market, beauty tradeshows – perfect venues for participating companies to implement learned principles and business plans.

  • Service Area Outcomes (SAO)

    • Develop an export growth plan
    • Access one-on-one counseling
    • Learn from industry keynote speakers
    • Have access to capital
    • Have access to upcoming trade missions
  • Curriculum Overview

    • Global Brand Building
    • Global Sales Structure and Promotion
    • Operational Efficiency
    • Pricing and Distribution Strategies
    • Financing and Payment Insurance
    • Leveraging Emerging Market Opportunities
    • Export Compliance
    • International Shipping Methods
    • International Trade Show Pre- and Post-Show Planning

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