Export Readiness Assessment

Please review your answer to each question below. You can make any changes at this time and click "Submit Answers" to receive your test result and score.

Company Readiness

1.

Are you an established presence in your industry domestically?

Well Known

Somewhat Known

Not Well Known

2.

How extensive is your current domestic sales outreach?

Sell to a large customer base throughout the country

Sell to a large regional customer base domestically

Sell to a large local customer base domestically

Sell to a few regional/national customers domestically

Sell to a few local customers domestically

3.

How do you sell and distribute your products in the domestic market?

Use combination of own sales force and regional distributors

Use regional distributors only

Use own sales force only

No sales/distribution network

4.

Do you customarily conduct market research and planning for your domestic operations?

Always

Sometimes

Rarely

5.

To what extent do you advertise and promote your products in the domestic market?

Very aggressively

Fairly aggressiely

Modestly

Not Much

None

6.

Do any of your current managers or staff have export marketing or sales expertise?

Considerable experience

Some experience

Little or no experience

7.

Has your company received any unsolicited inquiries from foreign firms?

Many

Some

None

8.

Could you promptly fill any new export orders from present inventory or other sources?

Easily

With some difficulty

With great difficulty

9.

How would you handle any new or additional export business within your organization?

Establish export department

Establish export manager

Hire more staff

Train existing staff

Assign to current staff

10.

What is the current status of your export activity?

Export to many markets

Export to some markets

Export occasionally

No export activity

11.

Is your top management committed to exporting as a new or expanded area of activity?

Strongly committed

Somewhat committed

Little committed

12.

How much per year could you afford to spend on export development?

< $5K

$5 - 25K

$26 - 50K

$51 - 100K

> $100K

13.

How long would your management be willing to wait to achieve acceptable export results?

Up to 3 years

Up to 2 years

Up to 1 year

Up to 6 months

Need immediate results

Product Readiness

14.

Have domestic sales of your product grown over the past 3 years (average per year)?

Zero or negative

< 5%

6 - 10%

11 - 20%

> 20%

15.

What is your product's current share of the domestic market?

< 5%

5 - 10%

11 - 20%

21 - 40%

> 40%

16.

Is your product price-competitive in the domestic market?

Highly competitive

Somewhat Competitive

Not Competitive

17.

What payment terms would you be willing to offer reputable foreign buyers?

Pay in advance

Pay on delivery

Up to 30 days

31-60 Days

61-120 Days

Over 120 Days

18.

Does your product compare favorably with domestic competitors in features and benefits?

Very Favorably

Somewhat favorably

Somewhat unfavorably

Unfavorably

19.

Would you be willing to adapt your product and/or packaging to better suit foreign markets?

Very willing

Willing

Reluctantly

Unwilling

20.

Is your product costly to transport over long distances?

Not very costly

Somewhat costly

Very costly

21.

Is any special training required to assemble, install or operate your product?

No special training

Some training

Extensive training

22.

Does your product require any special technical support or after sale service?

None required

Some support/service

Extensive support/service

23.

Can your product tolerate harsh or widely varying environmental conditions?

High tolerance

Some tolerance

Low tolerance