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Export Readiness Assessment
Please review your answer to each question below. You can make any changes at this time and click "Submit Answers" to receive your test result and score.
Company Readiness
1.
Are you an established presence in your industry domestically?
Well Known
Somewhat Known
Not Well Known
2.
How extensive is your current domestic sales outreach?
Sell to a large customer base throughout the country
Sell to a large regional customer base domestically
Sell to a large local customer base domestically
Sell to a few regional/national customers domestically
Sell to a few local customers domestically
3.
How do you sell and distribute your products in the domestic market?
Use combination of own sales force and regional distributors
Use regional distributors only
Use own sales force only
No sales/distribution network
4.
Do you customarily conduct market research and planning for your domestic operations?
Always
Sometimes
Rarely
5.
To what extent do you advertise and promote your products in the domestic market?
Very aggressively
Fairly aggressiely
Modestly
Not Much
None
6.
Do any of your current managers or staff have export marketing or sales expertise?
Considerable experience
Some experience
Little or no experience
7.
Has your company received any unsolicited inquiries from foreign firms?
Many
Some
None
8.
Could you promptly fill any new export orders from present inventory or other sources?
Easily
With some difficulty
With great difficulty
9.
How would you handle any new or additional export business within your organization?
Establish export department
Establish export manager
Hire more staff
Train existing staff
Assign to current staff
10.
What is the current status of your export activity?
Export to many markets
Export to some markets
Export occasionally
No export activity
11.
Is your top management committed to exporting as a new or expanded area of activity?
Strongly committed
Somewhat committed
Little committed
12.
How much per year could you afford to spend on export development?
< $5K
$5 - 25K
$26 - 50K
$51 - 100K
> $100K
13.
How long would your management be willing to wait to achieve acceptable export results?
Up to 3 years
Up to 2 years
Up to 1 year
Up to 6 months
Need immediate results
Product Readiness
14.
Have domestic sales of your product grown over the past 3 years (average per year)?
Zero or negative
< 5%
6 - 10%
11 - 20%
> 20%
15.
What is your product's current share of the domestic market?
< 5%
5 - 10%
11 - 20%
21 - 40%
> 40%
16.
Is your product price-competitive in the domestic market?
Highly competitive
Somewhat Competitive
Not Competitive
17.
What payment terms would you be willing to offer reputable foreign buyers?
Pay in advance
Pay on delivery
Up to 30 days
31-60 Days
61-120 Days
Over 120 Days
18.
Does your product compare favorably with domestic competitors in features and benefits?
Very Favorably
Somewhat favorably
Somewhat unfavorably
Unfavorably
19.
Would you be willing to adapt your product and/or packaging to better suit foreign markets?
Very willing
Willing
Reluctantly
Unwilling
20.
Is your product costly to transport over long distances?
Not very costly
Somewhat costly
Very costly
21.
Is any special training required to assemble, install or operate your product?
No special training
Some training
Extensive training
22.
Does your product require any special technical support or after sale service?
None required
Some support/service
Extensive support/service
23.
Can your product tolerate harsh or widely varying environmental conditions?
High tolerance
Some tolerance
Low tolerance
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