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Export Readiness Assessment
Please review your answer to each question below. You can make any changes at this time and click "Submit Answers" to receive your test result and score.
Company Readiness
1. Are you an established presence in your industry domestically?
  Well Known
  Somewhat Known
  Not Well Known
2. How extensive is your current domestic sales outreach?
  Sell to a large customer base throughout the country
  Sell to a large regional customer base domestically
  Sell to a large local customer base domestically
  Sell to a few regional/national customers domestically
  Sell to a few local customers domestically
3. How do you sell and distribute your products in the domestic market?
  Use combination of own sales force and regional distributors
  Use regional distributors only
  Use own sales force only
  No sales/distribution network
4. Do you customarily conduct market research and planning for your domestic operations?
5. To what extent do you advertise and promote your products in the domestic market?
  Very aggressively
  Fairly aggressiely
  Not Much
6. Do any of your current managers or staff have export marketing or sales expertise?
  Considerable experience
  Some experience
  Little or no experience
7. Has your company received any unsolicited inquiries from foreign firms?
8. Could you promptly fill any new export orders from present inventory or other sources?
  With some difficulty
  With great difficulty
9. How would you handle any new or additional export business within your organization?
  Establish export department
  Establish export manager
  Hire more staff
  Train existing staff
  Assign to current staff
10. What is the current status of your export activity?
  Export to many markets
  Export to some markets
  Export occasionally
  No export activity
11. Is your top management committed to exporting as a new or expanded area of activity?
  Strongly committed
  Somewhat committed
  Little committed
12. How much per year could you afford to spend on export development?
  < $5K
  $5 - 25K
  $26 - 50K
  $51 - 100K
  > $100K
13. How long would your management be willing to wait to achieve acceptable export results?
  Up to 3 years
  Up to 2 years
  Up to 1 year
  Up to 6 months
  Need immediate results
Product Readiness
14. Have domestic sales of your product grown over the past 3 years (average per year)?
  Zero or negative
  < 5%
  6 - 10%
  11 - 20%
  > 20%
15. What is your product's current share of the domestic market?
  < 5%
  5 - 10%
  11 - 20%
  21 - 40%
  > 40%
16. Is your product price-competitive in the domestic market?
  Highly competitive
  Somewhat Competitive
  Not Competitive
17. What payment terms would you be willing to offer reputable foreign buyers?
  Pay in advance
  Pay on delivery
  Up to 30 days
  31-60 Days
  61-120 Days
  Over 120 Days
18. Does your product compare favorably with domestic competitors in features and benefits?
  Very Favorably
  Somewhat favorably
  Somewhat unfavorably
19. Would you be willing to adapt your product and/or packaging to better suit foreign markets?
  Very willing
20. Is your product costly to transport over long distances?
  Not very costly
  Somewhat costly
  Very costly
21. Is any special training required to assemble, install or operate your product?
  No special training
  Some training
  Extensive training
22. Does your product require any special technical support or after sale service?
  None required
  Some support/service
  Extensive support/service
23. Can your product tolerate harsh or widely varying environmental conditions?
  High tolerance
  Some tolerance
  Low tolerance